In Vietnam or world, museums curators and operators have to implement a comprehensive procedure and methods to meet the demand and taste of the visitors in order to lure them to the museums. The exhibition and the public and education play an important role in connecting the museums and the audiences. In a view of the economy, if we regard the visitors as the "special" customers, we should have to create the "special" products to meet their demands. In particular, the museum's products should have their own language, unique, and special compared to other cultural products in order to attract, orient the habits and demand of the visitors.